Client Summary

Oxford Properties is a leading global real estate investor, developer, and manager. Its retail portfolio includes iconic destinations such as Yorkdale, Square One, and Scarborough Town Centre. Leasing teams are responsible for bringing global and national brands into these spaces — a process that depends heavily on data to guide prospective tenant decisions.

Client Challenge

Oxford’s leasing agents needed fast, clear access to insights during sales conversations, with data that could be easily explored, understood, and shared with prospective tenants in real time. However, accessing and presenting this information required significant manual effort and reliance on their data analytics team.  

Key challenges:

• Manual, time-consuming data delivery reliant on the analytics team

• Information was not real-time and difficult to present in meetings

• Limited ability to quickly surface critical details like foot traffic, revenue trends, corridor performance, vacancies, category performance, and demographics

• A lack of an intuitive, accessible tool meant data couldn’t be used effectively in client-facing conversations

Partnership In Review

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InterKnowlogy partnered with Oxford to create Centre IQ, an interactive data visualization platform that transforms how leasing teams use data in the sales process. Centre IQ puts insights directly into the hands of leasing agents, enabling them to:

• Explore portfolio-wide data across provinces, malls, and corridors.

• Visualize tenant mix, vacancy, sales productivity, and foot traffic heat maps

• Drill down into trade areas, demographics, household incomes and more

• Annotate in real time on iPad or touchscreen — circling hotspots, highlighting opportunities, and tailoring conversations for each client

• Compare year-over-year or month-by-month performance to show trends.

By eliminating manual processes and dependency on the data science team, Centre IQ gives leasing agents immediate, intuitive access to the insights they need to support sales conversations.

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Outcomes:

• Empowering Leasing Agents: Agents can independently lead data-driven conversations, answering questions in real time without relying on the data analytics team.

• More Compelling Sales Narratives: Interactive visuals — like foot traffic heat maps, sales trends, and real-time annotation —enable leasing agents to tailor each sales conversation to a prospect’s unique priorities.

• Consistency Across the Organization: Leasing teams all access the same data and visuals, ensuring every prospect receives a standardized, reliable view of Oxford’s portfolio.

• Higher Conversion Potential: Transparent, data-backed evidence helps prospects make decisions faster and with greater confidence.

Centre IQ is powered by InterKnowlogy’s Enterprise Insights platform, designed to put actionable, real-time data into the hands of decision-makers across industries.

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