National poll numbers, while taking the pulse of the country, don’t offer the same arithmetic certainty as statewide data. And even then, localized data sets must be contextualized to factor in timing and preceding events.

Democracy is messy at best. And in turbulent times, it is ever more important for media to provide clarity for audiences—voters—trying to make sense of what’s happening.

The waning ability to build consensus and maintain broad support is leading to greater vulnerability for people exposed to outbreaks, extreme climate, and those living in conflict-affected zones. iK Insights acknowledges and makes sense of the complexity involved operating in challenging and heavy-stakes environments for governments and organizations.

Matt DeCourcey, Head of Corporate Affairs at iK, reflects on his experience in public office on how the Canadian government was able to react decisively for the COVID-19 pandemic, and how we can better prepare for the next public health emergency.

In an industry that is in need of much needed disruption, iK's Weather Insights is a revolutionary platform breaking traditional weather broadcast technology.

Real-time, visually appealing data that is available on-the-go can improve decision time, enabling better communication and coordination amongst emergency responders.