CNN Magic Wall
Every few years, since 2012, we’ve seen John King deliver exceptional real-time election coverage while utilizing the CNN Magic Wall, a solution created exclusively by InterKnowlogy. The Magic Wall is a complex solution that relies on live data feeds from hundreds of services, aggregates that information, and then visualizes it. It was developed in partnership with Microsoft to provide live service election data analytics for CNN for millions of primetime broadcast viewers.
CNN is a global leader in news and heavily relies on information and technology as key differentiators. This is most evident on Election Night and CNN needed a data visualization solution to handle a nation’s thirst for information that could:
- Display complex elections data on-air in real-time
- Aggregate live data feeds from hundreds of services that tabulate results in different ways across different states
- Normalize and present the data in meaningful way to a primetime audience
- Visualize data in a simple, dynamic way for a power user – including the ability to create scenarios and compare potential results
CNN Magic Wall is an immersive data visualization solution created by InterKnowlogy that aggregates live data feeds from hundreds of sources, aggregates the information, and visualizes it in a simple and consumable way.
Widely recognized as one of the most well-known election data visualization apps, it integrated multiple data sources and thousands of data points to allow election information to be presented in a meaningful way to millions of viewers — in real-time on live television.
CNN Magic Wall In Action
Discovery & Design
Working in step with CNN, IK leveraged its custom discovery process to define business outcomes, understand requirements, and validate the technologies needed to create a custom architecture and user interface.
IK leveraged its deep expertise across both its backend and frontend engineering capabilities in delivering complex and immersive data visualization to create the CNN Magic Wall.
Featured on Inside Politics throughout the primaries, through election day and for days after, the application uses features such as telestration, points of interest and pop-outs, and various balances of power scenarios that can all be presented as election results are being finalized.
The tool today is a seamless extension of John King and his informed coverage throughout the election cycle and it never skips a beat.
Partner With Us
In the market for a data visualization solution? Get in touch to learn more about the CNN Magic Wall and how InterKnowlogy can help your organization.
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