By Rodney Guzman, CEO/Co-Founder/Owner at InterKnowlogy & CTO at XenoHolographic


It is an interesting moment in time for augmented reality (AR) experiences.

Although it still new to most people, and many are experiencing the wonder of it for the first time, there is a danger that AR will be publically perceived as a fad. Consider how many companies are trying to leverage AR in their business. Today’s AR is great at building consumer engagement for products. For example, point your smart phone at a latest basketball sneaker and see your favorite basketball player wearing them running around shooting hoops. For an AR experience like this, you would have had to have downloaded a sneaker specific smart phone app from an app store. In the coming months, we predict there will be hundreds of these types of apps in the app stores for you to play with. This is all what we consider first generational AR.

The XenoHolographic product ecosystem will overcome the many hundreds of AR apps by delivering a platform for 3D holographic content delivery with a single mobile app to render all AR experiences. But is this all AR is and will ever be?

No – it will be so much more!

At XenoHolographic, we are pioneering the integration of AR with Artificial Intelligence (AI). We are engaging with enterprises and some of the world’s best-known brands on AR scenarios that are interactive.

Here is a hypothetical example of your AR future in entertainment:

You are at the opening day of a new comic book superhero movie. Through AR on your phone you witness an Iron Robot flying down and landing in his familiar pose with the sound of metal hitting ground hard. The Robot walks up to you and, starts talking to you. Using AI-powered demographic analysis it is possible to determine the gender and age of the person holding the phone. Bot technology drives the conversations in context that the Robot would normally utilize.

For example, the Iron Robot would say “Rodney, thanks for coming to see my new movie, what’s on your mind?” You will be able to ask the Iron Robot questions via voice, and the AI bot driving the Iron Robot will respond accordingly…in context.

AI is used to convert spoken language to text for the AI bot to digest and respond to. The Robot will be fully animated and move around while he is speaking. Through computer vision, it is possible to determine your emotional state, which can feed the AI bot’s interactions. With object recognition techniques in computer vision that we are pioneering, you can have the Robot see that you are drinking a soft drink and he can comment on that or even make healthier suggestions. These are the type of AR scenarios we can build at XenoHolographic, and all are made possible because of AI.

The future of AR with AI is bright. AR cannot reach its potential nor broad adoption without AI.

Although consumers will be initially pleased with simple AR experiences, they will hunger for more. The emergence of AI will bring AR to life in ways that will delight consumers for many years to come. Rather than having small, physical, home-based cylindrical devices that you can interact with (like an Amazon Echo), there will be holographic avatars that float around your home, driven by your phone, and learn from your interactions over time to become better companions.

This is the future that XenoHolographic is pioneering.

For any questions, please contact us at info@xenoholographic.com.

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XenoHolographic – A Mixed Reality Partnership