The potential and bold promise of AR has gotten a lot of folks excited. With the constant barrage of press coverage and press releases, it can be confusing to understand where AR is today and where it is going. As a new company focused on the software tools needed to exploit AR experiences, we are constantly asked to interpret the noise, to translate the press, and to parse out the truth. Truth is a matter of perspective, and ours is rooted in years of creating interactive holographic experiences.
Many companies that come to us for guidance are striving to build an AR or VR solution, but there is a lot of confusion. We are often asked to create an AR solution when VR makes more sense and vice versa. What should you use when? When you boil it down, they each have their own strengths. The type of solution you want to create will dictate whether AR or VR makes sense.