Bring your consumer’s creativity to the table
Like all brands, Hot Topic is constantly seeking to differentiate their themselves and retain the loyalty of their consumers. Their consumers seek ways to uniquely express themselves. They came to InterKnowlogy to explore ways this can be done, and we built them an in-store custom t-shirt creator. This touch table experience allows their consumers to drag and drop rich imagery and scribble their favorite doodles right on t-shirt. Each can be easily moved, re-sized, and rotated on the front or back of the t-shirt. When done, the t-shirt was purchased right on the table, and it was automatically shipped to their home.