There is a lot of chatter about the future and promise of mixed reality. Devices like Hololens are in their infancy but still demonstrate the art of the possible. Are devices like these ready for primetime? When someone puts on a Hololens for the first time, after the initial awe and wonder passes, they usually start paying attention to only how heavy and uncomfortable the device is, how limited the field of view is, and how restrictive the interactions to drive experiences are.
Artificial Intelligence and Machine Learning are in the news all the time. But what do you think of when you hear those buzzwords? Maybe you eagerly anticipate the relaxation and safety of self-driving cars, the power of a smart automated personal assistant, or the pleasures of a Westworld amusement park.
Many companies that come to us for guidance are striving to build an AR or VR solution, but there is a lot of confusion. We are often asked to create an AR solution when VR makes more sense and vice versa. What should you use when? When you boil it down, they each have their own strengths. The type of solution you want to create will dictate whether AR or VR makes sense.