Virtual and Augmented Reality in the Classroom By Rodney Guzman, CEO/Co-Founder/Owner at InterKnowlogy Last week I was asked to participate in a Sally Ride Science STEAM Series discussion about the state of virtual and augmented reality in the classroom. Creating new ways to learn with VR and AR is interesting to ponder, especially with the recent Apple announcements with their new
The potential and bold promise of AR has gotten a lot of folks excited. With the constant barrage of press coverage and press releases, it can be confusing to understand where AR is today and where it is going. As a new company focused on the software tools needed to exploit AR experiences, we are constantly asked to interpret the noise, to translate the press, and to parse out the truth. Truth is a matter of perspective, and ours is rooted in years of creating interactive holographic experiences.
Most of our business is repeat business. Our customers come back to us again and again, not because of our rugged good looks, nor our super smart engineers (although they would argue that point). Our customers love us because we do what we say, which is deliver on time and on budget. How can we hope to achieve this when we fix price greenfield software projects, and without killing each other with change orders? Let me share our simple “secret” – it is all about managing your customers’ expectations.
Over the past few years, we have earned more than 50% of our revenue from building custom data visualization solutions. A fair question is why would anyone spend the money to do this? There are so many great off-the-shelf data visualization products out there that is seems a little silly to “re-invent the wheel”. Sometimes we can. However, there are many edge cases when these products have fallen down. Our customers sometimes have specific needs that no off-the-shelf solution can provide.
There is a lot of chatter about the future and promise of mixed reality. Devices like Hololens are in their infancy but still demonstrate the art of the possible. Are devices like these ready for primetime? When someone puts on a Hololens for the first time, after the initial awe and wonder passes, they usually start paying attention to only how heavy and uncomfortable the device is, how limited the field of view is, and how restrictive the interactions to drive experiences are.
Artificial Intelligence and Machine Learning are in the news all the time. But what do you think of when you hear those buzzwords? Maybe you eagerly anticipate the relaxation and safety of self-driving cars, the power of a smart automated personal assistant, or the pleasures of a Westworld amusement park.